Marketing Fundamentals
Marketing Fundamentals is a practical, execution-focused series written from the perspective of a Fractional Chief Marketing Officer working inside real brands.
This content goes beyond trends, templates, and surface-level advice to break down how marketing actually works in practice — from driving traffic and conversions to building systems that support long-term growth.
Each piece reflects current platform behavior, real decision-making, and strategies used to fix what isn’t working for businesses that are already showing up but not seeing results.
10 Ways to Drive Traffic from Social Media in 2026 (Part 2): Conversion Systems
Here’s how I build conversion systems for brands once attention is already there.
10 Steps to Getting Properly Featured on Google Business Profile and Google Maps in 2026
In 2026, Google Business Profile and Google Maps are no longer “set it and forget it” tools. They are active marketing systems that reward clarity, consistency, and real-world behavior.
7 ADA-Compliant Design Lessons I’ve Learned — and Why They Matter More Than Ever
Design that prioritizes accessibility still allows for creativity—but it requires intentional choice, not preference-driven decisions.
8 Ways to Motivate Your Marketing Team
Managing and motivating a marketing team involves a blend of strategic leadership, effective communication, and fostering a positive team culture.
10 Ways to Drive Traffic From Social Media in 2026
In 2026, traffic from social media isn’t driven by volume, trends, or aesthetics. It’s driven by how actions are designed, where friction exists, and whether the platform experience is respected instead of disrupted.
The 8-Step Black Friday Marketing Guide
These are the tangible moves every business — nonprofit, product-based, service, rental, events — can take this week to get real visibility and measurable conversions.
What Marketing Really Is (and What It Isn’t)
If you ask ten people what marketing is, you’ll probably get ten different answers. Some will say social media.
Social Media Marketing 101
Social media marketing is a form of digital marketing where businesses pay to promote their products, services, or content on social media platforms.