Fractional cmo

Felicia Sherrod

Driving Brand Clarity, Digital Infrastructure, and Revenue Growth

Learn more

About Me

’m a Fractional Chief Marketing Officer with a background rooted in real organizational impact. I’ve led marketing at the State of Minnesota’s Department of Employment and Economic Development, shaped recruitment and brand strategy at American Indian OIC, and supported reentry and workforce transformation through T.O.N.E. U.P. I’ve guided youth tech programming and corporate partnerships with BDPA Twin Cities, and I’ve built digital and operational systems for businesses ranging from arts and culture to construction and motorsports.

My career blends public-sector leadership, nonprofit innovation, and hands-on business growth. As founder of Art Peace Soul Gallery & Studio, and now Creative Holdings LLC, I understand brand-building from the ground up — strategy, storytelling, systems, and scale. Today, I partner with organizations that are ready for structure, clarity, and modern marketing leadership that actually moves the business forward.

felicia-sherrod-fractional cmo with hand folded under her chin

What I Do

Most businesses think marketing starts with promotion — social media, ads, campaigns. It doesn’t. Marketing starts with the foundation: understanding your product, your value, your pricing, and the path to access. Without this clarity, brands waste money on campaigns that can’t convert because the core isn’t aligned.

felicia-sherrod-headshot-in-black-jacket

How I Work

I come in as part of your team — not as an agency, not as a vendor. I lead through the Four P’s: Product, Price, Place, and Promotion. Together, we evaluate what you offer, how it’s positioned, who it serves, and whether the path to access is clear. We refine your product or service, strengthen your value proposition, and build the operational systems that support real growth.

Only then do we move into promotion. Because sustainable marketing doesn’t come from posting more — it comes from building the right foundation and executing with purpose.

Services

  • I guide businesses through planning, implementation, and optimization using digital tools that create accountability and scalability.

  • I create messaging frameworks that translate across websites, ads, email, and automation platforms — ensuring every touchpoint reinforces your value and vision.

  • From paid campaigns to social activations and influencer collaborations, I lead the process from concept to conversion — always backed by performance data.

  • I connect your website, CRM, analytics, and automation tools to streamline data, reporting, and customer engagement.

  • I build analytics dashboards, set measurable KPIs, and use insights to continuously optimize performance and growth.

Book an appointment

Let’s Build Smarter Marketing Systems—Your business doesn’t need more noise — it needs structure, strategy, and technology that connects it all.